I thought of blogging this Vulture piece on JONAS‘ Saturday ratings earlier, and interestingly enough, its plot has since thickened in an enlightening, and somewhat funnier still, way.
I’ve usually enjoyed the Vulture blog and their pieces on the Boys (one of which inspired our first official blog post). They have seemed to me to skewer their hyperbolic media portrayal as much as the Jonases themselves (meta-licious!). It’s pretty tongue in cheek overall.
So today, I chuckled a bit when I opened their post entitled “The Jonas Brothers’ Failing Streak Continues“, which was citing the Hollywood Reporter article “Disney’s ‘Jonas’ doesn’t quite pop“. I chuckled because Vulture’s writing is like Opposite Day, and the way I read it, they were basically mocking the ridiculous standards against which an astonishingly successful band like the Jonas Brothers can be held in order to generate an intriguing media angle – “disappointment”, “impending doom”!!
But with lines like
“…along with their last album’s embarrassing failure to cure diabetes, comes news that the Jonas Brothers’ new Disney Channel show, JONAS, debuted to unspectacular ratings on Saturday night. The show was watched by a mere 3.2 million viewers between the ages of 6 and 14, which is the approximate number of fans standing outside of Zac Efron’s house on an average weekday. Are the Jonas Brothers over?”
…was this piece really something to be taken so seriously? SILLY, I thought.
Well…Disney did not agree, exactly. They wrote to them to clarify some points and the Vulture updated by printing their letter.
My first reaction upon seeing this was not unlike a tween whose parent has just revealed some aspect of their babyhood to the superhawt college-aged cashier in the grocery checkout line: OMGEMBARRASSING, it’s just a JOKE, geez.
But then I read the letter and truly appreciated the facts therein. Read what the Senior Vice President of Media Relations at Disney Channel, Patti McTeague, has to say, should anyone (looking at you, Perez) talk smack about the supposedly tragic UnHannahMontanaNess of the Boys’ numbers.
Crunch ’em with Patti, after the jump…
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