I was very excited. Were they going to tell us how much they miss us? Tell us to watch the ice skating special thing on Saturday? Remind us to vote?* Nope. They wanted us to go check out the Chevy Rocks The Road website.
Anything you say, Guys!
*Please remember to vote.
I think I have made it clear that I would probably pay money to watch the Guys sit around and eat fudgicles, so what is a little shilling between friends? Don’t get me wrong, this site doesn’t pretend to be anything it is not – it is an advertisement for Chevy and their line of environmentally friendlier cars. There is a lot of content to get through and the Guys definitely make receiving it all much easier.
Each vid starts with the same cute intro, then there is the meat which is anything from interviews, to test drives, or a Q&A, then we get an “Energizing Moment” (mostly with Nick) where we learn how to be greener in our everyday lives. Some vids are based on some scenario (like Kevin is looking for a car) but most are just straightforward product tours.
We hear a lot about MPG estimates, style, and power and are introduced to a bunch of vehicles – the most efficient of which have only limited availability or no availability at all. Out of the 21 videos currently on the site only 2 are not car or technology focused, and while they do have some Burnin’ Up Tour footage they play it over and over and over. Three of the vids were also played on the big screens at the Burnin’ Up shows and were posted on JonasBrothersMusic. These vids are very cute and also feature the band [1,2,3].
There is a brief “exclusive tour footage” vid called “Burnin’ Up,” and a cute vid called “Q&A with JB” that features the Guys being interviewed by their fans (read GM employee’s kids), both are worth watching. I would also not miss “Cobalt Style,” and “Hollywood Dr” where Kevin flexes his mad commercial acting skills. Some are just torturous (even for the Guys it seems) especially “Hi, Hybrid” and “Going Under” (unless you are really interested in learning about Chevy’s fuel cell technology).
The Guys all do a good job (though Nick is a little stilted with his reading at times) but, as with everything related to the Jonas, it is always worth it to watch for even the quirkiest, most awkwardly scripted moments. Isn’t that why they are such good salesmen? They even put Big Rob into one of the smaller vehicles to illustrate how it is comfortable for anyone…slick, real slick.
In addition to the product tours we get tips for greener living. I can’t help thinking that Chevy is offering us these tips as a way to mitigate the impact of vehicles on the environment, but every little bit helps, right? We learn to recycle properly, take shorter showers, energy saving measures, and to share popcorn.
This partnership is nothing less than brilliant. They know we will watch every second, look at the pics and use the super cool wallpapers, and they are implanting the product recognition in many, very young brains. Young enough that when they are ready to buy a car…that fuel cell may actually be ready!
I won’t really go into the irony that is the idea of a “green vehicle” (even electric cars are powered by electricity that is sometimes produced using coal or natural gas) but the general message is good. Reduce, reuse, and recycle. Just do the best you can (we all have our issues with this). Walk if you can, ride a bike, take the bus…and listen to the Jonas Brothers as you ride.