Thank goodness for photos, then!
[Find out what the heck Kevin & Garbo are doing in that boat here.]
So we read recently about the Jonas Brothers’ new PR approach, allowing clamoring journalists to “embed” with them for a day, political campaign-style, one would assume in order to garner more thoughtful coverage of the band than they have gotten in the past (based on press releases – often containing outdated information – and conference calls – in which no one can seem to tell who’s saying what).
And also, I would think, to mercifully allow the Boys to spend their days outside, rather than trapped in hotel conference rooms doing interviews.
As the fruits of this strategy begin to show, I think it’s proving to be brilliant!! (Augh, politics, stop affecting my brain!!!)
There was the Boston Globe story, then last week brought us this sympathetic piece from the Allentown Morning Call; which I LOVED. Today brought us Sean Daly’s (of the St. Petersburg Times) approach to, as the writer himself describes it, “breathlessly relating” his take on a day with the Jonases. I can’t wait to see what comes next!!
What do you think of these “embedded” journalist stories?
[Via: Tampa Bay “Pop Life” Blog]