Here are some highlights from a sweet little piece from the Toronto Sun. Let’s say I’m posting it in honor of my Canadian relatives (especially all of those in the Toronto area, to whom I am considering a surprise visit this week. Um, no particular reason… Happy Canada Day?)
After poor sales of the debut album It’s About Time, Columbia dropped the band from its roster in early 2007 when label president Steve Greenberg (who signed them) departed. Hollywood Records signed the band and are definitely reaping the benefits by letting the Jonas Brothers have creative freedom.
While the short-term outlook is golden, the Jonas Brothers are already thinking about their career in the long-term.
They co-produced and co-wrote six songs on Camp Rock star Demi Lovato’s upcoming album and see producing more artists as a huge part of their future.
In the meantime, they feel the sibling synergy is an attraction not only to teenage fans but to parents as well.
“I think families can definitely relate to us and people, you know, that are just coming to share a good time together,” Kevin says.
“It’s pretty exciting for us to be able to just get up there and enjoy every single minute of it.
“I don’t think we can do it without each other. We love being able to get up on that stage and have a blast and have the support of your brothers next to you.
“And, I think for us, since we’re there from the beginning with the writing of the songs through the production, it just becomes a different experience. This music really is us. We’re not, like, a manufactured version.“
So many articles seem to be taking the clarification approach to the Boys’ story these days. So though a lot of this info is old hat to us superfans, I never tire of seeing this stuff make it into proper print.
Read more, and cross your fingers that someone will be closely supervising Joe’s private Canadian Fourth of July extravaganza, here.