We’re Like, ‘Ahhh, We Just Started.’? [Read]

ACK – SO EXCITING!!

What we have here is further evidence of a Jonas Brothers publicity strategy on the upswing.  Whoever is making the outreach decisions with the Boys these days is really starting to show a recognition of what makes these guys one of the awesomest young bands in ages. (HINT: It’s really NOT their pretty faces.)

As many of us already know, the Jonas boys got the opportunity to be guest editors for the music section of Time Out New York – a weekly magazine dedicated to helping young New Yorkers sort the wheat from the chaff among NYC goings on.  It’s a pretty indispensable magazine that falls into the hands of college students (and well beyond) all over the metro area. Awesome.

So not only was this a very cool chance for them to gain some exposure with demos that largely doubt them – the resulting pieces so far released are REALLY WELL done.  The tone is near perfect, I think…it is not cutting them too much slack in the areas in which they often get criticized,or fawning over them inordinately, or trying to force them to feign some esoteric attitudes that would be ridiculous given their age and station (and noted hectic schedule).  But what it does do is more apt and exciting: it lets them show off their honest savvy, humility, intelligence and taste, and it leaves ample room for the uninitiated to start practicing a skill that will come in handy in future years: learning to understand and respect the real depth and potential of the Jonas Brothers.

Bonus points for the timing (and complicity?) that aligns their  headline with recent rumors [JB BreakupGate 2009, anyone?].

{OH! And massive squees for Joe recommending Wilco as the concert to check out this week…considering I’m going to see them – one of my favorite bands in college – myself on this very evening! Ah, he’s PERFECT, I swoon. }

There are plenty of photos and other goodies accompanying this fantastic article available at the site,  HERE.

But perhaps more exciting, you can order all of the 4 cover versions (and get a poster along with it) as a special collector’s edition set, right here, right NOW!

I’ll post some favorites in the next couple of days, and then some, when I get my hard copy!

Let us know in the comments, what is your favorite bit?

[Via: Time Out New York]